WE Fitness

nConnect commenced the design of a website for WE Fitness, emphasizing modernity and simplicity in the style of Premium Fitness, which is easily accessible and user-friendly, thereby enhancing the overall website experience to best meet the business's needs.

We initiated the project in early 2017 and began planning the redesign of the WE Fitness website to better cater to a broader audience by changing the website's color tone from orange to a black-and-white scheme, while maintaining the brand's primary colors for links and other website elements.

Website Design Concept

To achieve maximum efficiency, we planned from the very beginning of the process before constructing the website, focusing on the website's structure to ensure optimal usability across various features, allowing for seamless and unrestricted operation. We adopted a modern design approach inspired by equinox.com for the WE Fitness website, emphasizing simplicity while being rich in experience and technology.

Our Process

The initial process involves improving both the structure and appearance of the website, with the structure being a crucial element for SEO optimization. We were fortunate to undertake the redesign of the website, making it significantly easier to enhance and build upon SEO strategies after refining the structure and developing various aspects of the website.

We then began analyzing customer search data for WE Fitness to understand their search behaviors and initiated the creation of valuable content that facilitates easier discovery, thereby increasing value and attractiveness in Google Search. This involved targeting local searches such as "Fitness Ekkamai," "Fitness Thonglor," "Fitness Ratchayothin," "Fitness Nonthaburi," as well as popular class searches like yoga and pilates classes, in addition to broader terms such as "fitness," to ensure visibility on the first page of search results.

Not only did we devise strategies for individuals seeking to exercise, but nConnect also formulated content strategies to attract those searching for health-related articles, resulting in several pieces achieving top rankings, including appearing on the first page of Google for searches like "how to gain weight," "kale," "cocoa energy," "whey protein," and "apples of various colors," among others.